Sport England releases its new strategy Towards An Active Nation

Posted May 19th, 2016 by Jasmine Lui

Sport England have released a new strategy to tackle inactivity and sport across the country between 2016 and 2021. The strategy will help deliver against the five health, social and economic outcomes set out in the Government’s Sporting Future strategy.

Key features of the new strategy include:
- Ensure that at least 25 per cent of the total investment over the next four years directly benefits inactive people, including a proportion of funding for local delivery, children and young people, and facilities.
- Help those organisations who receive substantial amounts of public funding to become more sustainable by setting targets for efficiency savings and diversification of income, and providing practical support to help them achieve those targets.
- Invest at least £130 million over the next four years in 10 places in England to develop and implement local strategies for physical activity and sport. They will be a mix of urban and rural areas. As recommended by Sporting Future, these will be pilots to learn lessons we can then apply elsewhere.
- Focusing more money and resources on tackling inactivity because this is where the gains for the individual and for society are greatest.
- Invest £18 million each year over the next four years in accordance with the football facility investment strategy being developed by Sport England, the Football Association, the Premier League and the Football Foundation. This will include the Parklife project which will create football hubs in more than 20 major cities across the country.

LK2 view the new strategy as an ideal opportunity to develop relationships and pro-active sport, leisure and recreational opportunities to create sustainable long term community hubs. The strategy provides the opportunity to engage and utilise commercial expertise to maximise the community offer.

To read the full strategy, click here.

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